Copywriting. Website & ad copy, written natively in each language
For businesses whose website sounds translated, vague or unlike them: copy written natively in American English, Hebrew or Russian, planned with SEO and design.
Website copywriting is writing the words on your site, landing pages, ads and messages so customers understand what you offer and what to do next. Goldren Studio in Miami writes copy natively in American English, Hebrew or Russian rather than translating it, starting from an interview with you and your customers’ real questions. The copy is planned with search, using the words people type in each language, and with design, so it fits the page it’s written for.
Our commitments
- Scope and price in writing before we start
- Everything in your name
- A reply within one business day
- No long lock-in
- A handover document at the end
For the owner who hates writing, and the team that needs one voice everywhere.
A small business
You know your business better than anyone, but writing about it is the job that never gets done, or your English site sounds like a translation from Hebrew or Russian. We interview you, find the words your customers use, and write pages you’re proud to send people to. You review and approve every word before it goes live.
An established company
Your marketing team needs one voice across the website, landing pages, ads and emails, in several languages, with approvals along the way. We write to your brand guidelines, create a glossary and a short voice guide, and work with your legal and product people where facts need checking.
Words for every place a customer reads.
An interview and a question list
We talk with you and, where possible, look at real customer messages, to collect the questions people ask before they buy, the words they use and the doubts that stop them.
A page plan and a clear message
What each page is for, who reads it and what they should do next. One message the whole site agrees on, so visitors don’t have to piece it together.
Website and service page copy
Home, about, service and contact pages, written to be understood on first read: concrete, specific and free of jargon, with facts you can stand behind.
Landing page and ad copy
Headlines, benefits and calls to action for landing pages, Google Ads, Facebook and Instagram, with versions to test, written to match each other.
SEO titles, descriptions and headings
Page titles, meta descriptions and headings that use the words people actually search for in each language, without stuffing keywords into sentences.
Articles and guides
Journal articles and guides that answer the questions your customers search for, written from your expertise and checked with you, so they’re worth reading and worth linking to. They’re written to inform, not to fill a content calendar.
Microcopy and a voice guide
Buttons, form labels, error messages, confirmation emails, WhatsApp replies and your AI assistant’s answers, plus a short voice guide and glossary your team can keep using.
You talk, we write, you approve.
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Step 01
A first conversation
You tell Daniel about the business, the customers and what the words need to do. It’s also a first chance to hear how you describe your work in your own words, which is often the best raw material there is.
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Step 02
Scope and price in writing
The proposal lists the pages, ads and messages, the languages, the research and the review rounds, with the price. Nothing starts until you agree.
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Step 03
Drafts with review rounds
You get drafts at agreed review points, comment on them, and we revise. Facts are checked with you, never assumed.
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Step 04
Final copy, placed and handed over
The approved copy goes onto the site or to your designer, together with the glossary and voice guide. Later updates are available on demand or under a care plan.
What shapes the price.
Copy is priced by the work, not by the word count alone. The main factors:
- Pages, ads and messages: How many pieces need writing, and how long each one is.
- Languages: Each language is written for its reader, not copied from another.
- Research: Interviews, customer questions and keyword research in each language.
- Review rounds: The number of rounds agreed in the proposal.
- Specialist subjects: Medical, legal or financial topics that need an expert to check the facts.
After a short conversation you get the scope and the price in writing, before any writing starts. What isn’t in the proposal won’t show up on the invoice.
From our work.
Every page of this site.
Each page of this website was written separately in English, Hebrew and Russian rather than translated from one language into the others. Page titles and descriptions were researched per language, because an Israeli business owner searching in Hebrew and a Russian-speaking one in Sunny Isles don’t use the same words as an American buyer.
Switch the language at the top of this page to compare: the facts are the same, the writing isn’t.
FAQ.
Copywriting
Translation keeps the structure and phrasing of the original, and American customers expect a different order, tone and kind of proof. We keep your facts and write for the reader, so the English version sounds like a US business, not a translated one.
AI tools can help with research and first drafts, and we’re open about that. Every line you receive is written, checked and edited by a person who writes that language natively, and every fact is confirmed with you.
It’s written around real searches and real questions, with titles and headings search engines understand, which gives your pages a better chance. SEO also depends on technical work, links and time, so nobody can honestly guarantee first place.
There’s no fixed price list. It depends on the number of pages and pieces, the languages, the research and the review rounds. After a short conversation you get the scope and the price in writing, before any writing starts.
The timeline is agreed in writing before we start. It depends on the amount of copy, how quickly interviews can be scheduled and how fast drafts are reviewed on your side.
You do. All texts, the glossary and the voice guide are yours to use, edit and publish anywhere, with or without us.
Yes. We can deliver the copy as a document for your designer or developer, laid out page by page with headings, lengths and notes, or place it on the site ourselves. If the design is already finished, we write to the lengths the layout allows.
Copy often needs updating as the business changes. You can ask for changes on demand or include them in a monthly care plan, with no long lock-in. Whenever you write, Daniel replies within one business day.
I write the way your best salesperson talks: in plain words, in the customer’s language, and only about things you can actually deliver.
© 2026 Goldren Studio
Let’s talk.
Tell us about your project — a website, a store or a tool for your team.
Direct access.
Speak directly with Daniel. Meet in Miami by appointment. Work with us remotely from anywhere.
Clear next steps.
After a short call you get a written proposal with the scope and the price, and nothing starts until you agree. Your message goes straight to Daniel, who replies within one business day.
